Book Promotion & Marketing

Do You Really Have to Give Book Talks? Reassurance for Introverts

What are your goals for publishing an academic book? Will giving a book talk or planning a whole book tour help you achieve them? This post helps you evaluate the option of giving book talks and advises on how to keep your decision consistent with your goals.

Promoting Your Academic Book

After an academic author submits the final manuscript, there’s still promotion to think about. This post breaks down what I did to promote The Book Proposal Book and offers tips on how you can collaborate with your press's publicity team to make sure your book reaches its intended readers.

Demystifying Author Platform (Don't worry, you probably already have one)

Academic authors can benefit from a robust author platform when pitching their books to publishers and later to readers. But what does author platform mean? Is it all about social media followers? Here are some ways to improve your reach as an academic author and gain confidence about what you’ve already done to promote your work.

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